Google Ads Campaign Audit

Why Choose Our Google Ads Campaign Audit Service?

In the competitive world of B2B digital marketing, every euro invested in Google Ads must generate maximum return. Yet, many businesses experience stagnating performance, increasing CPC, or insufficient ROI, without precisely understanding the reasons why. Google Ads campaigns are complex and require specialized expertise to be optimized.

Our Google Ads Campaign Audit service is designed to offer you a clear and strategic vision of your advertising investments. We identify areas of budget waste, untapped opportunities, and growth levers to transform your campaigns into genuine drivers of qualified lead generation and B2B sales.

• Maximize Your ROI

  Don’t let your budget evaporate. We track inefficiencies so that every euro spent works for your business.

• Get a Clear and Actionable Strategy

  No more uncertainties. We provide you with concrete, personalized recommendations, easy to implement for tangible results.

• Benefit from Independent Expertise

  An external, expert perspective is crucial to uncover internal biases and habits that hinder your performance.

• Save Precious Time

  Focus on your core business while our specialists optimize your campaigns for you.

Our Tailored Services and Solutions

Each audit is a deep dive into the architecture and performance of your Google Ads campaigns, tailored to your specific objectives.

In-depth Strategic and Structural Analysis

• Evaluation of the alignment of your campaigns with your B2B business objectives.
• Audit of account structure, campaigns, ad groups, and quality scores.
• Analysis of your audience segmentation and targeting strategies.

Keyword and Ad Optimization

• Research and analysis of keyword relevance (positive and negative).
• Evaluation of ad effectiveness (headlines, descriptions, extensions) and A/B testing opportunities.
• Analysis of quality score and its impact on cost per click (CPC).

Landing Page Audit

• Review of relevance and consistency between ads and landing pages.
• Analysis of user experience (UX) and conversion potential.
• Recommendations for optimizing forms and calls to action (CTAs).

Budget Management and Bidding Strategies

• Analysis of budget allocation and campaign performance.
• Evaluation of bidding strategies and their suitability for your CPA or ROAS objectives.
• Identification of savings opportunities and more profitable investments.

Reporting and Strategic Recommendations

• A detailed, clear, and concise audit report, presenting strengths, weaknesses, and opportunities.
• A prioritized action plan with concrete recommendations to optimize your campaigns.
• A strategic debriefing session to answer all your questions.

Pricing and Packages

We offer different packages to meet the diverse needs and budgets of our B2B clients. Each package is designed to maximize the value and relevance of the audit.

Package	Description	Indicative Price
Essential Audit	Analysis of 2-3 main campaigns, review of keywords, ads, and landing pages. Concise report and prioritized action plan. Ideal for a quick initial diagnosis.	From 950€ excl. VAT
Complete Audit	In-depth analysis of the entire Google Ads account, including Search, Display, Shopping (if applicable), and YouTube campaigns. Budget analysis, bidding strategies, and audiences. Detailed report and debriefing session.	From 1,800€ excl. VAT
Premium Audit & Follow-up	Complete Audit with in-depth competitive analysis, extended keyword market research, and support for implementing initial recommendations (over 1 month).	From 3,200€ excl. VAT

Prices are indicative and may vary depending on the complexity and volume of your Google Ads campaigns. A personalized quote will be provided after a free initial consultation.

Frequently Asked Questions (FAQ)

Who is your Google Ads Campaign Audit service primarily for?

Our service is specifically designed for B2B businesses of all sizes that actively invest in Google Ads and wish to maximize their return on investment, optimize their spending, and generate more qualified leads. Whether you manage your campaigns internally or through an agency, our audit will provide an external and expert perspective.

How long does it take to complete a full audit of my Google Ads campaigns?

The duration of an audit depends on the complexity and volume of your campaigns. Generally, an essential audit can take between 1 to 2 weeks, while a complete or premium audit may require 2 to 4 weeks. We will provide you with a precise time estimate after our initial consultation.

What ROI can I expect following your audit?

Our audits typically identify opportunities for budget savings and performance improvements that can lead to a significant increase in your ROI. It’s not uncommon to see reductions in CPC, increases in conversion rates, and better lead quality. The precise ROI will depend on the implementation of the recommendations, but our goal is to make your campaigns significantly more profitable.

Do I need to give you access to my Google Ads account?

Yes, to perform a thorough and accurate audit, we will need “read-only” access to your Google Ads account. This access allows us to analyze your data without being able to make any modifications. The confidentiality of your data is our absolute priority and is guaranteed by a confidentiality agreement if necessary.