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The era of Google Universal Analytics is coming to an end. As of July 1, 2023, data collection has stopped, and from July 2024, access to your historical data will be compromised. Don’t let your business navigate blindly. An early and strategic migration to Google Analytics 4 (GA4) is essential to preserve the continuity of your performance analysis and ensure the longevity of your decision-making.
At Allo Site Internet, we understand the crucial stakes of this transition. Our custom GA4 migration service is designed to ensure a smooth, precise, and optimized transition, allowing you to fully capitalize on GA4’s advanced capabilities.
Why choose our Custom GA4 Migration service?
Migrating to GA4 is not just a technical update; it’s a strategic overhaul of your analytical approach. Without proven expertise, this transition can lead to complexity, loss of crucial data, and missed opportunities. Here’s why our support is essential:
- Data Loss Prevention: Ensure uninterrupted data collection and a smooth transition of your key metrics. Avoid gaps in your performance history.
- In-depth Technical Expertise: GA4 represents a paradigmatic shift from Universal Analytics. Our experts master its subtleties (event-based model, Machine Learning, privacy compliance) for optimal configuration.
- Enhanced Strategic Analysis: GA4 offers more powerful analytical capabilities, especially for cross-platform customer journeys. We help you leverage these features for deeper insights and informed decisions.
- Compliance and Security: With a privacy-centric approach (GDPR, CCPA), GA4 is the future of web analytics. We configure your property to meet current compliance standards.
- Time-saving and Peace of Mind: Let our specialists manage the entire process, freeing you to focus on your core business with complete confidence.
- Custom Solution: Every business is unique. We adapt our approach to your specific needs, the complexity of your website or application, and your business objectives.
Our Custom Services and Solutions
Our approach is structured to cover all aspects of your migration, from initial audit to team training, including technical implementation.
Detailed Pre-Migration Audit
We begin with an in-depth analysis of your current Universal Analytics configuration, your business objectives, your KPIs, and the specifics of your website or application. This crucial step allows us to define the most relevant migration strategy.
- Inventory of existing Universal Analytics data and events.
- Identification of tracking needs specific to your business.
- Assessment of technical complexity and third-party integrations.
Advanced GA4 Implementation and Configuration
We proceed with the technical setup of your new GA4 property, configuring data streams and setting up essential events for relevant collection.
- Installation of the GA4 tag via Google Tag Manager (GTM) or directly.
- Configuration of recommended events (Enhanced Measurement).
- Setup of key custom events (conversions, specific interactions).
- Configuration of audiences, custom dimensions, and metrics.
- Linking with Google Ads, Google Search Console, and other platforms.
Migration of Reports and Dashboards
To ensure the continuity of your tracking and facilitate your team’s transition, we recreate your essential reports in GA4 or via third-party tools like Looker Studio (formerly Google Data Studio).
- Analysis of your current UA reports and identification of GA4 equivalents.
- Creation of custom reports in the GA4 interface.
- Design of Looker Studio dashboards for clear and aggregated visualization.
Training and Post-Migration Support
Our services don’t stop at implementation. We support you to ensure effective adoption of GA4 by your teams.
- Personalized training session to understand the GA4 interface and reports.
- Technical support and strategic post-migration advice to answer your questions.
- Monitoring and adjustment of configurations to optimize data collection.
Pricing and Packages
Our packages are designed to adapt to the diverse needs of our B2B clients, ensuring a smooth and optimized migration, regardless of the size and complexity of your site.
| Package | Description | Indicative Price |
|---|---|---|
| Essential | Ideal for showcase websites or blogs with standard analytical needs. Includes audit, GA4 installation, and basic event configuration. | Starting from €1,490 excl. tax |
| Advanced | For e-commerce sites or online services with more complex tracking needs (conversion funnels, specific events, e-commerce). | Starting from €2,990 excl. tax |
| Expert | Complete solution for large companies or complex platforms requiring advanced integrations, in-depth custom reports, and extensive training. | Upon quote |
As each project is unique, prices are indicative, and a detailed proposal will be established after a consultation to better understand your needs.
Frequently Asked Questions (FAQ)
Why do I need to migrate to GA4 if Universal Analytics is still working?
Google Universal Analytics stopped collecting new data on July 1, 2023. From July 2024, access to the Universal Analytics interface and historical data will be cut off. To avoid losing track of your analysis and to benefit from GA4’s modern capabilities, a migration is essential and urgent.
Will my historical Universal Analytics data be transferred to GA4?
No, GA4 is a new platform with a different data model. It is not possible to directly transfer your historical Universal Analytics data to GA4. UA data will remain accessible on UA until July 2024. We set up GA4 to start collecting new data as soon as possible, and we can help you export your UA data for archiving if needed.
How long does a GA4 migration take?
The duration of a GA4 migration varies considerably depending on the complexity of your site, the number of events to track, and the necessary integrations. An “Essential” project can take 1 to 2 weeks, while an “Advanced” or “Expert” project can extend to 3 to 6 weeks, or even longer. We will provide you with a precise timeline after the initial audit.