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Why choose our Server-Side Tracking (GTM) service?
In a constantly evolving digital environment, collecting accurate and compliant data has become a major challenge for businesses. Ad blockers, browser restrictions (ITP), and increasing privacy regulations (GDPR, CCPA) directly threaten the reliability of your marketing data.
Our Server-Side Tracking service via Google Tag Manager (GTM) addresses these challenges by offering a robust and long-lasting solution. Say goodbye to fragmented data and hello to a unified, high-performing marketing vision.
Concrete benefits for your business:
- Data Accuracy and Reliability: More stable and resilient data collection against blocking, ensuring better quality for your analyses and marketing decisions.
- Improved GDPR/Privacy Compliance: Increased control over data sent, allowing for better consent management and reduced reliance on third-party cookies.
- Increased Website Performance: Fewer scripts executed browser-side, reducing page load times and improving user experience.
- Advertising Cost Optimization: Thanks to better attribution and a finer understanding of the customer journey, your advertising campaigns become more targeted and more profitable.
- Enhanced Security: Sensitive data is processed on your server before being sent to third-party platforms, minimizing leakage risks.
- Autonomy and Control: Centralize the management of your tags and data flows within your own server environment, via GTM, for total mastery.
Our customized services and solutions
Every business is unique, which is why we offer a personalized approach to implementing your Server-Side Tracking (GTM). Our expertise ensures smooth integration and continuous optimization of your data flows.
Audit and Personalized Strategy
- In-depth analysis of your current tracking configuration (Client-Side).
- Identification of weaknesses and opportunities for improvement.
- Definition of a Server-Side migration and implementation strategy aligned with your business and marketing objectives.
Configuration and Deployment of the Server-Side GTM Container
- Creation and configuration of your Google Tag Manager Server-Side container.
- Implementation of necessary tags, variables, and triggers.
- Integration of your key platforms: Google Analytics 4 (GA4), Google Ads, Facebook Conversion API (CAPI), TikTok, etc.
- Advanced configuration for optimal consent management.
Data Migration and Optimization
- Gradual migration of your Client-Side tags to the Server-Side environment.
- Implementation of data deduplication and enrichment.
- Rigorous testing to ensure the integrity and accuracy of collected data.
Training and Support
- Training of your internal teams on the principles and use of Server-Side GTM Tracking.
- Technical support and expert advice for all your questions.
- Technological watch and recommendations for the evolution of your tracking strategy.
Pricing and Packages
We offer different packages adapted to the complexity of your infrastructure and the scope of your needs. Each project undergoes a preliminary analysis to guarantee you a solution at the right price.
| Package | Description | Indicative Price |
|---|---|---|
| Essential | Basic setup of a Server-Side GTM container with Google Analytics 4 (GA4) integration and one advertising platform (e.g., Facebook CAPI). Ideal for getting started. | From 1,200 € |
| Advanced | Full audit, Server-Side GTM configuration with multiple integrations (GA4, Google Ads, Facebook CAPI, LinkedIn, etc.), advanced consent management, and initial support. | From 2,800 € |
| Custom / Enterprise | Fully customized solution: detailed audit, complex integrations, custom tag development, continuous optimization, in-depth training, and dedicated support. | Upon quote |
Frequently Asked Questions (FAQ)
What is Server-Side Tracking and why is it crucial today?
Server-Side Tracking is a data collection method where marketing tags (Google Analytics, Facebook Pixel, etc.) are executed on a server you control, rather than directly in the user’s browser. It is crucial because it helps bypass browser limitations (ITP), ad blockers, and strengthens GDPR compliance, thereby ensuring more reliable and accurate data collection.
Is my site compatible with Server-Side Tracking (GTM)?
Yes, the vast majority of websites are compatible. Whether you use WordPress, Shopify, a proprietary CMS, or a complex web application, we can implement Server-Side Tracking via GTM. Our technical team will conduct an audit of your current infrastructure to ensure seamless and smooth integration.
What are the concrete benefits for my advertising budget?
Server-Side Tracking significantly improves the accuracy of your conversion attribution, even in the presence of blockers or cookie restrictions. This means your advertising platforms (Google Ads, Facebook) receive more complete and reliable data, allowing them to better optimize your campaigns. The result: a better ROI on your advertising spend and a reduction in budget waste.
Does Server-Side Tracking completely replace Google Analytics or other tools?
No, Server-Side Tracking (GTM) does not replace Google Analytics or other analytics or advertising tools. It is rather an intermediate layer that improves how data is collected and transmitted to these tools. It acts as a smarter and more reliable data distributor, allowing your existing tools to function more effectively and compliantly.