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Why choose our UX & Conversion Audit service?
In a constantly evolving digital environment, user experience (UX) and conversion rate are the pillars of your B2B company’s performance. A website or application that doesn’t convert effectively represents a significant loss of business potential. Our clients, executives and marketing managers, face major challenges: a high bounce rate, a complex customer journey, low engagement, or an insufficient ROI from their digital investments.
Our UX & Conversion Audit service is the strategic solution to transform these challenges into growth opportunities. We offer you an in-depth analysis and actionable recommendations to:
- Significantly increase your conversion rate: Convert more visitors into qualified leads and loyal customers.
- Optimize user experience: Offer a fluid, intuitive, and satisfying navigation that builds trust with your B2B partners.
- Make informed decisions: Base your strategies on concrete data, not assumptions, thanks to advanced analytical expertise.
- Improve your digital ROI: Maximize the effectiveness of your marketing campaigns and technological investments.
- Outpace your competitors: Offer a superior digital experience that sets you apart in the market.
Our services and tailored solutions
Every business is unique. That’s why our UX & Conversion Audit is designed to adapt precisely to your goals and digital ecosystem.
In-depth Heuristic and Ergonomic Analysis
- Expert evaluation of your interfaces (website, application) according to Nielsen’s 10 heuristics and UX/UI best practices.
- Identification of friction points, inconsistencies, and conversion barriers.
- Analysis of message clarity, call-to-action (CTA) relevance, and brand image consistency.
Behavioral and Analytical Data Audit
- Detailed examination of your analytics tools (Google Analytics, Hotjar, etc.) to understand the user journey.
- Analysis of heatmaps, session recordings, and conversion funnels to visualize your visitors’ real behavior.
- Identification of high bounce rate pages, form abandonments, and rarely or never clicked areas.
Strategic Recommendations and Action Plan
- Development of a comprehensive and detailed report, presenting identified problems and their potential impact on your objectives.
- Proposal of concrete and prioritized recommendations, focused on improving UX and increasing B2B conversions.
- Definition of a step-by-step action plan, including avenues for A/B testing and continuous optimization.
Personalized Support and Follow-up
- Interactive presentation of results and recommendations with your team.
- Advice for implementing optimizations and performance monitoring.
- Possibility of post-audit support to ensure the achievement of your conversion objectives (depending on the chosen package).
Rates and Packages
We offer different packages to meet your diverse needs. Each audit is tailor-made, but here is an indication of our offers:
| Package | Description | Indicative price |
|---|---|---|
| Essential Audit | Heuristic analysis of your key interface (e.g., homepage or conversion funnel) and prioritized recommendations report. Ideal for a quick diagnosis. | From €1,500 excl. VAT |
| Advanced Audit | Essential Audit + In-depth analysis of analytical data (Google Analytics, Hotjar) on a defined scope + Detailed recommendations with action plan. | Upon personalized quote |
| Premium Audit | Advanced Audit + Qualitative user tests (recruitment and sessions) + Support for implementing recommendations + KPI measurement post-implementation over 3 months. | Upon personalized quote |
Contact us for a proposal tailored to the complexity of your project and your specific objectives.
Frequently Asked Questions (FAQ)
For which types of platforms is the UX & Conversion Audit relevant?
Our audit is suitable for a wide range of B2B platforms: corporate websites, B2B e-commerce sites, web applications (SaaS), client or partner portals, and specific landing pages. We adapt our methodology to the nature and objectives of your platform.
What is the typical timeframe for a complete UX & Conversion Audit?
The duration of an audit varies depending on the complexity of your platform and the scope defined. On average, a complete audit is carried out between 2 and 4 weeks, including the analysis, report writing, and results presentation phases.
What deliverables will we receive following the audit?
You will receive a complete and professional report, structured in several parts: an overview of objectives, the methodology used, a detailed analysis of identified problems (with screenshots and clear explanations), a prioritized action plan, and concrete strategic recommendations to maximize your B2B conversions.
How do you ensure the audit’s impact on our B2B conversions?
Our recommendations are based on proven expertise in UX and CRO (Conversion Rate Optimization), as well as on real data analysis. We specifically target B2B conversion paths. For advanced packages, we include post-implementation KPI monitoring to measure the direct impact of changes and adjust the strategy if necessary, thus ensuring a tangible ROI.